Smart Mama™ carries a range of beautifully embroidered award winning play books, wall charts & other unique products which are meticulously hand stitched by master embroiderers & designed to engage young minds through play. Smart Mama™ thrives to make learning exciting!

All the products consist of several embroidered ornaments which are meticulously stitched by hand. For this reason, only a limited supply is produced each week. Each book in the production process is handled by a team of passionate and dedicated craftsmen who are committed to producing quality products.

Smart Mama™ is committed to the ethical sourcing of material and work closely with handicraft producers and traditional master embroiderers to ensure that all products achieve the finest level of quality and workmanship. They cultivate and develop homegrown talents and skills of the underprivileged and promote their welfare by maintaining fair labour practices.